Plant the Future

Plant the Future, a sustainability initiative focused on the power of small steps. This campaign encourages people to take simple, personal actions, like growing vegetables or buying second-hand, to create lasting change. But how can we inspire more people to feel part of this growing movement?

ROLES

Creative designer

Researcher

SCOPE

Strategic Transmedia Concept

Concepting

Storytelling

Campaign

‍

2025

HAN University of Applied Sciences

ASK

For the course BrandBook, we were tasked with creating a campaign that raises awareness and motivates behavioral change towards a plant-based lifestyle. The assignment was given by the Dutch Vegan Society (NVV) and the Ministry of Health, Welfare and Sport (VWS), who aim to promote a healthier and more sustainable future.

IDEA

The Plant the Future campaign encourages people to take small, meaningful steps toward veganism. Using positive messaging, storytelling, and interactive elements, the campaign makes the transition feel doable and inspiring. Showing that every small action counts.

OUTCOME

Plant the Future serves as a practical and motivating campaign concept, combining engaging visuals and tools that foster a sense of community. The project demonstrates how brands can effectively communicate complex social issues through accessible design, inspiring people to start their own journey toward sustainability. One seed at a time.

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