ASK

Develop a creative concept that is strategically substantiated and based on research. Where based on the creative concept that will be developed a transmedia storytelling campaign also should strategically be created.

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IDEA

Develop an application that facilitates meaningful connections through individual and group interactions, event participation, and community engagement. The motivation was to enhance the study abroad experience of students in the Netherlands by creating an inclusive and user-friendly student platform.

To ensure brand awareness, a campaign will be set up with the aim of giving international students a 'homecoming feeling' before they actually move to Arnhem, the Netherlands. And welcome them with into their new world here in The Netherlands.

OUTCOME

Splice, a student platform in the form of an applocation. The application has three functions to stimulate this connection between students - Meet een Maat, Splice Up! & Splice Communities.

The campaign designed for Splice will give the upcoming international students a little 'sneak peek' of what their new adventure in Arnhem, the Netherlands might look like with by using Splice. For this, the functions that Splice offers have been incorporated into various campaign components.

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